How Ridiculous are these new Ads on NBA jerseys?
Monday afternoon Former Boston Celtic & Future Hall of Famer Paul Pierce returned to the city to sign a 1 day contract to retire with the Boston Celtics (We can get into the ridiculous ideas of one day contracts another time). All was good as he was all over Celtics Social Media with Celtics operations. At the end of the day Pierce was presented his coveted and never to be worn again green #34 jersey. Blood, Sweat, Tears, & a General Electric logo? Indeed.
For those who don’t recall the NBA has announced that 8 teams next year will be wearing on jersey advertisements a la English Premier League, NASCAR, and PGA.
In a time where even the pregame lineups and injury reports have sponsors the NBA has become the first of the 4 Major US sports to have in game jersey advertisements. Commish Adam Silver who hasn’t done much other than remove Donald Sterling, and support legalized sports gambling undoubtedly supports this move.
My whole take on this is exactly what you’d think it would be. ENOUGH!!! Enough with the Amica Strike Zone, the Red Sox lineup brought to you by Sullivan Tire, or Boston Bruins Hockey brought to you by Dunkin Donuts. Coming from somebody with minimal education (some college for all you editors out there looking to hire me) am I more willing to buy a fucking tire for my beat up 10 year old Japanese SUV just because The Sox took ¾ from the fucking Twins? Am I more than willing to stop at a Dunkin Donuts to get a coffee because they favor the Bruins everynight on my television? And now am I finally not gonna fucking complain when my douchebag of an 11 year old cousin comes over and leaves my fucking bathroom light on because now GE is the official jersey sponsor of the Boston Celtics? 100% not. I won’t tolerate this and no sports fan should. As an ungrateful childish adult prick myself I can wholeheartedly say this. I don’t wear jerseys unless I go to a game and usually it’s only football jerseys or the occasional Red Sox jersey. That being said with how much were being ripped off for clothes as is would you weather it be a gift or not wear a jersey with a giant Toyota logo on the front? How about 5 small ads on a jersey? Or even better buy these jerseys as a gift for somebody? I 100% would not and I fully expect jersey sales to go down. I 100% Can almost guarantee that LeBron James jerseys with the fucking Good year logo on them will as well.
Counterpoint being: “Hey douchebag have you ever seen how many jerseys Ronaldo sells? Or Man United?” My response. Who gives a fuck if you wear a United jersey with a giant Chevy logo on it you look like a fucking asshole as is. Jerseys for grown men are already on the hot seat for the good ol no fun “I cant believe youre wearing another man’s name on your back” crowd. And I’m not having it. Not one bit. If I want to see Chevy signs everywhere I’d just drive down the Autobahn or hit a car dealership. It’s unfortunate because it most likely will spread to the rest of the big 4 in US Sports. And thats why I’m worked up today. SAY NO TO ADS ON NBA JERSEYS.
P.S. The Orlando Magic have a fucking Disney sponsorship. As if the World Wide Leader wasn't ridiculous enough. They'll even sell you a Disney season pass at games. Fun to see how Disney responds when one of the players beat their wife or get a DUI.
Bobby O'Shea covers all major sports, drunken debauchery and all in between.